Design with empathy.
Lead with clarity.

Glad you’re here ☺
You’re in the right place.

I’m Lena Lee, a Seattle-based Art Director working at the intersection of strategy, storytelling, and design in motion.

I build concept-led systems where design functions as language—translating complexity and emotion into clear creative direction.

With 12+ years across brand, interactive, and campaign work, I lead campaigns from concept through rollout at WONGDOODY, aligning design and motion teams around clear decisions.

Alongside client work, I explore experimental film and AI-assisted production, using emerging tools deliberately—always in service of human-centered narratives.

Let’s make something meaningful.