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The main components of this advertising campaign were magenta mylar heart balloons and digit shaped chocolates intended to draw customers towards T-Mobile’s special Valentine’s Day offer.
Role — Art direction and design for this campaign.
Agency — Wongdoody
T-licious Interstitial
Mylar Heart Balloon Interstitial
This 3840x5400 interstitial is for a multi-screen display at T-Mobile’s signature store. The project was exported using AE prores 4444 16 bit and trillions of colors with encoded movie using a special preset in AME.
Valentine's Day Lenticular
This project, Valentine’s Day Lenticular was created for four vertically long screens at T-Mobile’s signature store. The content for each screen was developed and sent separately to the client. (The video above is a preview version.) Additionally, we did not use the anamorphic method because each screen had a separate work of art in it.
Valentine's Day PDF & Insitu
Valentine's Day Interstitial Storyboard — T-licious
Valentine's Day Interstitial Storyboard — Gifts Galore
Valentine's Day T Logo Exploration