T Mobile - 2023 Mothers Day
T-MOBILE
2023 Mother’s Day Campaign
As the art director of T-Mobile's 2023 Mother's Day campaign, I aimed to create attractive offers that would appeal to current and new customers. Our theme, "Modern Moms," is focused on inclusivity and realism, and we wanted to capture the essence of modern motherhood visually. One concept I developed was centered around the idea of "togetherness in our moms," and it involved using bright, branded flowers with additive colors to bring a burst of energy and vibrancy to this special and meaningful occasion.
Creative Director: Monkey Watson; Art Director: Lena Lee; Designers: Lena Lee, Jo Jarvis, Reese Murakami, Ava Blakeslee-Carter, Yoyo Dong
Better together
VISUAL DIRECTION
To celebrate Mother's Day, we're incorporating a beautiful design element of colorful flowers that radiate around the text and imagery. These vibrant flowers will be designed in a flat/vector style, with translucent violets and blues, and white accent lines. As the different parts of the flowers overlap, they will create a beautiful glow that represents togetherness. The flowers will slowly animate, growing and swaying in a graceful manner in each frame.
STYLE FRAMES
