T Mobile - Pride

T-MOBILE

2022 PRIDE

Anchored to the flag but stretches like a rainbow. We utilize Pride’s rainbow color palette in fun new ways and leverage the actual Pride flag in each of our communications - leaving no room for questions about what it is we are celebrating.

Creative Director: Monkey Watson; Art Director: Lena Lee; Designers: Lena Lee, Loretta Aho, Reese Murakami

ART DIRECTION

bURST OF PRIDE

A Pride flag deconstructs into abstract colors and the individual bands provide a way to express our unique take on Pride. As the color flow, we celebrate all of the shades of individuality that represented on the flag.

MOTION TEST

The animation highlights a fun and dynamic message as the color bands come back together to form the T-digit Pride logo.