T-Mobile’s Immersive Logo Experience
Idea Sketch: Monkey Watson
Client: T-Mobile | Agency: WONGDOODY | Location: New York City
Creative Director: Monkey Watson; Art Director: Lena Lee; Designers: Ian ‘Rip’ Van Winkle, Nocky Dinh, Yoyo Dong, Hoa Hong, Jason Williams
T-MOBILE
2022 TIME SQUARE ANAMORPHIC BILLBOARD
To create an eye-catching anamorphic illusion across two identical digital billboards, we developed a unique visual strategy that broke from the standard approach of using differently sized screens. By precisely manipulating perspective and viewer angles, we delivered a striking 3D effect tailored to T-Mobile’s bold brand, right in the heart of NYC.