T Mobile - 2020 Valentine's Day
T-MOBILE
2020 VALENTINE’S DAY
On Valentine’s Day 2021, this promotional video helped T-Mobile customers visit stores to purchase a new device or service plan. Our goal was to draw people in using the special Valentine’s Day offers for their loved ones.
Creative Director: Monkey Watson; Art Director: Lena Lee; Designers: Lena Lee, Allison Arditty, Delaney Pratt, Sophia Kim
GIFT GALORE
The main components of this advertising campaign were magenta mylar heart balloons and digit shaped chocolates intended to draw customers towards T-Mobile’s special Valentine’s Day offer.
T-LICIOUS
T-LICIOUS INTERSTITIAL
GIFT GALORE INTERSTITIAL
VARIOUS T ICONS
T ICONS
MOTION TEST
GIFT GALORE INTERSTITAL MOTION TEST
This 3840x5400 interstitial is for a multi-screen display at T-Mobile’s signature store. The project was exported using AE prores 4444 16 bit and trillions of colors with encoded movie using a special preset in AME.
LENTICULAR MOTION TEST
This project, Valentine’s Day Lenticular was created for four vertically long screens at T-Mobile’s signature store. The content for each screen was developed and sent separately to the client. (The video above is a preview version.) Additionally, we did not use the anamorphic method because each screen had a separate work of art in it.